Gucci GG Marmont (Small) entered the record in 2016: matelassé quilted shoulder bag, chain strap, in quilted chevron leather, with antiqued gold double-g hardware and the double-g flap snap.
Named for the Chateau Marmont in Hollywood and built on the double-G of the founder's initials - the 2016 design that became the house's modern default.
The model has remained in the maison's catalog across eras; this file anchors on its documented history and makes no claims about current lineups or prices, which is why it reads the same in ten years.
The full collector's file for this model, era details, and the authentication walk-through are on the writing schedule; the record above is permanent.
Gucci differs from the other maisons in this file in one way that matters: its serial tags encode the style number and the supplier, not the date, so no lookup can date a Gucci from its tag and any listing claiming otherwise is telling you something about the listing. The doctrine still holds - a tag is not authentication - and the dating burden shifts to era details: hardware, lining, web-stripe construction, heat stamping and provenance. For any serious purchase, route through a platform authentication program.
Model histories and date-code systems compiled from documented maison history, resale-industry authentication references, and period documentation, cross-checked across independent sources.